GREG SELKOE | KARMALOOP FOUNDER | 2 PART SERIES [VIDEO]

GREG-SELKOE, KARMALOOP-FOUNDER, HUGO-AVILES, GREG-SELKOEThis is an inside look in the life of Karmaloop founder Greg Selkoe. Karmaloop is based in Boston, MA, and is considered to be the worlds leading online retailer of street fashion apparel.

Greg Selkoe mentions how he focuses on cultivating a culture that reflects the culture he sells too. He has learned to embrace a target market designed on attacking a “Verge Culture.” A “Verge Culture” as defined in the interview by Greg Selkoe is,

“A Verge Culture is known as a group of people that could only have grown through the Internet and is also called a Cut and Paste culture. They do not define themselves by race, ethnicity, or religion; they define themselves by a different set of ideas such as hustle, connectivity, intuitiveness, and creation. “- Greg Selkoe

The following video interview gives great insights on new trends in media marketing and some inside tips on how Greg Selkoe organically built a niche and viral marketing media empire.

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